The media theorist that I have decided to do my analysing media on his Dutton. He gives 12 of the 'most significant' news values from the work of Galtung and Ruge (1973)
They are:
1: Frequency
2: Threshold
3: Unambiguity
4: Meaningfulness
5: Consonance
6: Unexpectedness
7: Continuity
8: Composition
9: Reference to elite nations
10: Reference to elite persons
11: Personalisation
12: NegativityThe media that I am going to analyze using Duttons theory is Katie Price and Peter Andre.
1: Frequency
Short term events are favored over long term events. So when they met in 2004 on I'm a celebrity..Get me out of here. It was there when they started making headlines in the tabloids and magazines like Hello, OK etc. After awhile the headlines stop until it was reported that they had fallen in love with each other while shoot I'm a celebrity, it wasn't until the show aired and rumours started spreading about the two being a couple. Once they admitted to being a couple that's when the headlines started again.
2: Threshold
The size of the event indicates it’s importance, so when they married each other on the 19th of September 2005, with all the tabloid newspapers and magazines showing up with live cameras and tons of other celebrities came as guests. They made over 2 million pounds from it and then Ok magazine paid a lot of money for the exclusive wedding photos and interviews, because of the amount of people that were interested in these two the media kept releasing headlines about them.
3: Unambiguity
Events must be accessible to the public meaning it has to have relevance to the viewers every day life, so when ITV gave them their own tv show called When Jordan met Peter people tuned in to watch it so they could see what their lives were like. When that show was finished ITV2 gave them 4 other shows, because people liked seeing what they were doing.
4: Meaningfulness
People have to be familiar with the story as well as having a relevance to that person so much so that it is discussed amongst the home culture something that poses as a threat. This being when rumors of their was marriage was hitting bad times. People would read the newspapers and magazines to see what is happening and would discuss it with other ones that are interested.
5: Consonance
This is were people would be familiar with this type of story and they could tell how it is was going to end up. As for the case between Katie and Peter most of the people would be right because they got divorced in 2009.
6: Unexpectedness
This refers to the rarity of the event which cause instant interest in the story which leads to it’s circulation in the public. Dutton states that the new ness of the event is processed with a familiar context. It must work with No.4 & 5. In most cases the media would leave it at that but because of eho it was the headlines continued.
7: Continuity
Once a story achieves importance it will be continued to be covered for some time. As with the case with them The headlines kept going once they started to attack each other in the newspapers and magazines.
8: Composition
Once they've played the story about Katie and Peter they would then show a story about an old woman being helped across the road by a child or something along those lines of a story. It is to provide a sense of balance, gloomy news with good news, foreign with domestic.
9: Reference to elite nations
Events are more likely to be reported if they occur in the developed world, the threshold system would apply for developing countries' events to be reported. If this happened to them if they were in America they wouldn't many headlines because people over there would be more interested in Brad Pitt and Angelina Jolie. They would be the American version of Katie and Peter.
10: Reference to the elite persons
The amount of coverage that Katie and Peter are getting is normal for celebrities, if this was happening to ordinary people they would get no coverage. The famous and the powerful are more newsworthy than ordinary people.
11: Personalisation
Events are seen as actions of people as individuals. This was the case when Katie was photographed with another man and she was drunk. This happened because of the events that happened between her and Peter.
12: Negativity
Bad news is good for the press and TV news. The threshold is much lower for bad news than for good news. So when ever Katie or Peter would say bad things about each other, the newspapers would cover it quicker than they would cover their own dinner.
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